"The Go-To" Brand Campaign

National brand campaign effort to reposition the brand as the fun, unpretentious  wine for everyday wine drinking occasions.  Campaign included National TV,  truck signage, in-store merchandising and social media efforts.  

[go-to] Summer 

Tactical brand execution around the campaign. 

[go-to] Holiday

Tactical brand execution around the campaign. 

BOTTLE ART BRAND CAMPAIGN

Multimedia national campaign capitalizing on the brand's position as the approachable and affordable wine that is beloved during the holidays and whenever fun happens.  

Holiday TV extensions to the bottle art campaign.